Superwoman, the new song of Nine-time Grammy Award winner Alicia Keys creates a perfect occasion to bring the latest creation of Jaeger-LeCoultre, the Reverso Squadra Lady to the stage.

Alicia Keys

This song is dedicated to women, and the Reverso Squadra Lady reflects perfectly this multi-faceted feminine universe with two faces in one watch, a fast and clever strap-change system, a stunning array of materials, a classic design and the sparkle of diamonds. Equipped with the latest generation of Jaeger-LeCoultre movements, these models combine the signature Reverso Squadra features with a degree of refinement reserved exclusively for feminine wrists. Alicia Keys knew that by choosing the Jaeger-LeCoultre Reverso Squadra Lady she could convey the message.

Squadra Reverso Lady by Jaeger-Lecoultre

In this clip, directed by Chris Robinson, Alicia keys is playing herself and characters detached from her own life, characters that are real. She becomes these women, representing them and their spirit and strength.

Chris Robinson mentioned: ”In this clip, I want to take the soul of the lyrics and create a memorable visual that resonates on a very personal and human level. This song is a celebration of women and their strength, captured in real moments.

As a musician, Alicia touches us, and as an actor on both the big and small screens, she always engages us. In this music video, we will fully utilize both of these strengths as we explore several depictions of superwomen, in which Alicia will play every role. She becomes these women, representing them and their spirit and strength. It’s more than acting; here, Alicia will embody the personal struggles, victories, and love that being these women requires. Our video will serve as a photo-study of womanhood from the rich to poor, all over the world. We flow from one vignette to the next, with Alicia as the central character in each. Alicia Keys performs the song in each of these vessels. And each one represents a dimension of the female collective self.

This anthem is about the power of women. As I see it, women are the stronger sex. Woman work harder, they are more in tune, they are nurturers and at the end of the day, they produce life…that is truly superhuman.

I want this piece to visually represent women as strongly as the song does”

Click here to listen to the new song of Alicia Keys “Superwoman”.

Source: Jaeger-LeCoultre website