On 19 January 2008, the Parmigiani Fleurier Brand was especially pleased to celebrate its fourth year of involvement in Château-d'Oex as a sponsor in this hot-air ballooning event. In perfect conditions, this first day celebrated the official launch of this event and witnessed numerous famous people paying homage to three decades of aerostatic adventure in the heart of the Pays d'Enhaut.

 

Prestigious list of participants
This exceptional encounter, literally ‘as high as it gets', brought together a prestigious list of participants, including an ocean-going adventurer, Bernard Stamm, whom Parmigiani Fleurier has been supporting over the last two years on his ocean races, household names such as Adolf Ogi, the former President of Switzerland, as well as Bertrand Piccard and Brian Jones, the godfathers of this event and both sky-struck adventurers.

Popular success
For nine whole days, this festival, unique on the world stage, offers an idyllic forum for large numbers of balloonists to pit their wits against one another each day in a series of high-altitude aerial contests. As the opening event of the international season, Château-d'Oex each time enjoys continuous growth in its popular success, welcoming several tens of thousands of visitors to this great occasion. On this note, Parmigiani Fleurier is proud to support one of the most popular events in Switzerland and to have been contributing for the last four years to the national and international profile and scope of this competition. Each year, it invites its worldwide customer base to come and discover the beauties of the Pays-d'Enhaut region.